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Fresh durian continues to attract strong interest across global fruit markets, driven by its unique flavor profile, creamy texture, and rising popularity in both traditional and modern culinary applications. Often referred to as the “king of fruits,” durian commands attention in premium fruit segments, where consumers seek exotic, high-value produce with distinctive taste experiences. Its growing visibility in international retail and specialty outlets highlights shifting consumer preferences toward bold and culturally diverse flavors.

The fresh durian supply chain is evolving rapidly, supported by improved harvesting methods, advanced post-harvest handling, and enhanced cold-chain logistics. Producers are focusing on optimal maturity selection, careful handling, and rapid cooling techniques to preserve fruit quality and maintain its characteristic aroma and texture during transport. These developments allow fresh durian to reach distant markets with greater consistency, strengthening its position in global trade.

In the culinary world, fresh durian is increasingly being integrated into premium products…

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